Kit Email Marketing for Creators

Kit (formerly ConvertKit) is a powerful yet creator-friendly email marketing platform that makes growing your audience feel natural. One standout feature is its Recommendations tool — a unique way to connect with other creators and introduce your work to new audiences.

Beyond list building, Kit gives you plenty of ways to earn from your content. You can sell digital products, courses, or paid newsletters directly through the platform.

Paid plans also unlock free creator apps and even access to professional recording studios in Boise and Chicago for podcasts, online courses, and more.

Note: While Kit does have a bit of a learning curve, it comes with excellent tutorials, templates, and expert advice so you can hit the ground running — no separate email marketing course required.

Pros

Clean, user-friendly interface that’s easy to navigate
Built-in sales tools for products, courses, and paid newsletters
Unique Recommendations feature to help grow your subscriber list
Free plan for up to 10,000 subscribers
Perks on paid plans like free apps and studio access

Cons

Costs increase as your subscriber list grows
Certain advanced options require a paid plan

💡 good to know

Kit’s free plan is perfect for testing the waters — you can have up to 10,000 subscribers. Just note it includes only one email sequence and one automation, so you’ll be handling more manually. If you want a more automated setup, upgrading to a paid plan will save you time.